Naniwa Danshi - Be My Baby Full Performance
Illustration: WhyTrend

On the evening of May 18, 2026, Japanese idol group Naniwa Danshi took the stage on TBS's long-running music show CDTV Live! Live! to perform their new single 'Be My Baby' in full for the first time on television.

The moment had been building for weeks: the song had already been released on digital platforms including Amazon Music and mora, but fans had never seen a complete live performance — making tonight's broadcast a genuine event. 'Be My Baby' is the theme song for the film 'Yamaguchi-kun wa Waruku Nai' (Yamaguchi Isn't a Bad Guy), starring Naniwa Danshi member Kyohei Takahashi in the lead role. The track was released through Storm Labels, the group's official record label, and quickly gained traction on streaming services.

The film tie-in gave the song an extra layer of anticipation, connecting it to a concrete release fans were already following. The trending moment was partly engineered and partly organic. Five minutes before the 7 PM broadcast, the group's official X account (@728_Storm) posted the evening's designated hashtag and encouraged fans to use it.

The response was immediate: posts flooded in from the first seconds of the performance, and the hashtag reached national trending status while the show was still on air. TBS's simultaneous TVer livestream meant fans without a television could participate in real time, widening the audience beyond traditional broadcast viewers. What made the conversation especially lively was the performance itself.

A segment in which member Kyohei Takahashi appeared to be 'kneaded' and another in which Shunsuke Michieda (known to fans as 'Micchan') performed a playful 'gun massage' routine generated a wave of amused reactions. Fans posted screenshots and commentary mid-broadcast, blending laughter with genuine admiration for the group's stage presence.

What to watch next: With the film 'Yamaguchi-kun wa Waruku Nai' still ahead, 'Be My Baby' is expected to receive continued promotion. A physical CD single release is also planned via Storm Labels. CDTV Live!

Live! has served as Naniwa Danshi's preferred stage for new-song TV debuts before — including the full TV premiere of their earlier hit 'Hatsukoi' — so further appearances on the show are likely as the release cycle continues.