Travis Japan Study Japan (UNIQLO HQ)
Illustration: WhyTrend

Travis Japan trended in Japan on May 30, 2026, after members Ryuya Shimekake and Kaito Matsukura appeared in the Study Japan segment of NTV's Saturday morning show Shuichi, touring UNIQLO's Ariake headquarters in Tokyo around 8:40 AM JST. This episode was the second half of a two-part feature. The May 23 broadcast showed the duo working as UNIQLO store staff, learning pre-opening prep, work outfit coordination, and product display rules.

The May 30 follow-up moved to the brand's headquarters, where they studied the behind-the-scenes process of developing products sold around the world. Study Japan is a regular Shuichi location segment in which Travis Japan members get hands-on experience in real-world jobs and industries. Because UNIQLO is a globally recognized fast-fashion brand, the episode gave viewers a rare look at its product development floor and the sheer scale of its headquarters, which fans noted spans the area of two soccer fields.

On X, viewers reacted strongly to the facilities and the craft on display. Many were surprised by a climate-simulation room that recreates temperature, humidity, UV and sunlight from around the world to test how clothes feel, while others were charmed by the reveal that UNIQLO's store flyers are hand-drawn each week in blue pen on tracing paper, described in the segment as "a love letter to customers." Fans also enjoyed lighthearted moments from the pair, and the hashtag climbed to No.

1 on Japan's X trends during the broadcast.

What to watch next: The episode is available on the streaming platform TVer for viewers who missed the live broadcast, and Study Japan continues as an ongoing series, so the next job or industry the Travis Japan members tackle is likely to draw similar attention. Official details are confirmed through Shuichi's program announcements.