Snow Man Styles Uniqlo for a Family Fashion Showdown

Snow Man, one of Japan's most popular idol groups, dominated social feeds on May 29, 2026, when their long-running TBS variety show aired a two-hour special built around the group's first-ever collaboration with Uniqlo. As the broadcast started, fan posts surged and the show's hashtag reportedly reached the No. 1 worldwide trending position.

The centerpiece was the seventh edition of the recurring "Tokyo Sore-Suno Collection" segment, reworked as an "Early Summer Parent-Child Outfit Battle." Snow Man members put together their own coordinates using Uniqlo clothing, styling looks meant for parents and kids heading out on a summer day, and competed to avoid being judged the least stylish. A panel of guest judges delivered candid critiques, and child actors joined the members for the family-style looks.

The other major draw was a surprise, unannounced visit to member Meguro Ren, who was temporarily back in Japan, for a candid "private-clothes check." Fans had been anticipating a rare look at a member's off-camera style, and a hidden-camera prank involving a senior figure from the group's agency added to the surprise factor stacked into the special. On X, regional TBS affiliate accounts, Uniqlo Japan, and the official show account all promoted the episode ahead of air, building anticipation.

During the broadcast, viewers posted live reactions to the members' banter, with running jokes and callbacks to past quotes drawing waves of laughter, while several fans said they wanted to copy the parent-child coordinates for themselves. The collaboration also sparked playful calls from fans for Snow Man to appear in an actual Uniqlo campaign, signaling appetite for more brand tie-ins.

What to watch next: the episode remains viewable on TVer and via the show's official TBS page, so international fans can catch the full collaboration on-demand, and any follow-up between Snow Man and Uniqlo would be the next thing to track.